GC: Print work development

• Our final versions of the print work are slightly altered compared to the last development post. Firstly, we were happy with the overall look of the advert except for the fact everything was over on the left hand side. So in order to counteract this, we came to the decision to stretch the text that said 'With Myon and Shane 54 feat. Tove Lo' out so it reached the other side of the page. Not only did this make the advert feel less like everything was on the left hand side, it also made the text slightly more legible.
• Another minor alteration to the advert was the font of the text that said 'Strangers'. In order to link the advert to the digipak we needed to have a consistent font between the two. We used the same font we had on the digipak and applied it to the advert. On top of this we then reduced the opacity down to about 50% as having the text dark black made it stand out a bit too much and ruined the leading line.
• A minor adjustment to the poster as a whole was that we moved all the text up slightly to fill out the space a bit more and to help make the 'Seven Lions' text stand out more as it was contrasted against a darker background due to the gradient at the top.
• The digipak had a little more work done to it. We added another pane which included our performance actor which we felt helped relate to both the video and the advert. We enlarged it and used the contrast/brightness tools to give it a black and white effect. The enlarged size along with high contrast and brightness meant that we were easily able to add a short paragraph of text about the artist which we wanted to include somewhere on the digipak to help promote artist image as someone the audience could relate to rather than constructing a hyper real star like we did with the performance aspect of the video. This is also another reason we decided to turn the image of the performance actor into black and white: so as to maintain the hyper real star image that is given to her in the video and advert.
• Text was added to the back panel which included a web link to the artist Seven Lions along with a track list and copyright information. We didn't want the copyright information to alter the leading line of the back panel so we used the character adjustment tool to make the text much thinner and reduce the spacing between each letter in order to condense the writing to fit in-between the barcode and the record label logo. We then changed the font colour to white to make it visible over the background image.
• The Soundcloud link was placed at the top of the page so as not to interfere with the track list. Also to aid this a different font was chosen to help further differentiate the web link from the track list.
  
• The track list its self used the same font that was used to state the featuring artists to keep the theme of the advert and digipak going. This also allowed the white space created by adjusting the brightness of the background image to be filled easier as the font used was tall and skinny.
• The last change was the sleeve we added between the front and back cover. Because the two images were similar but used different colour alteration techniques, they clashed when they met and the back cover image looked out of place. We feel that the white sleeve broke them up enough to not make the back cover look too out of place. We decided to just put the main artist and the song title on there to stop it from looking too crowded as there was not much room on the sleeve. We then put the Seven Lions logo in the middle of both pieces of text to help separate them both.