Group: Narrative concept development

• As a group, we collected some ideas together to help decide what our we would involve in our finial production music video. We have kept a similar idea that we have had since our treatment, as it was verifies by other students that it was good idea, which could be developed well and be very effective if executed creatively. 

 Opening:

• We will begin the video with establishing shots of some of our existing footage from Brighton, like the shot of the graffiti or the waves. We will then use 3 title shots (Seven lions with Myon and Shane 54; feat. Tove lo; Strangers) on top of the clips to introduce the song.
• A few more establishing shots will be used, we will film the up-market shop fronts, so the audience associates, wealth and higher quality with the man, which will then lead on to the next few shots of the rich man walking out of the Rolex shop and down the street.
• Jump cuts of filler shots of graffiti and criminal damage in the area, which then leads on to shots of the 'chav': The camera is positioned directly behind him, the audience see he is crouched down over the graffiti covered electrical box, we see his arms moving, but his body obscures his actions, audience associates the character with deviant behaviour.
• The next shots, the camera is at eye level of the character, framed in CU so we can not see what he has done to the electrical box.

Main Section:

• After the characters have been introduced briefly, we will have them perform an action to further reinforce stereotypes people will have of them. So for example the 'chav' visits a pub and has a drink, whilst the other man may go and buy a nice item of clothing?*
• We will then have the characters meet, by bumping into each other as they walk round the corner of a street, and they move off in their separate ways. Shot in a MS from a low angle, as we are able to see their expressions as they pass each other. The 'chav' is apologetic however the rich guy gets slightly angry, and storms off.
• This then leads into the characters performing their actions which differ them, with the 'chav' taking part in good deeds eg. giving money to the homeless, picking up litter etc. The other man however will take part in bad actions eg. a mugging, littering, stealing etc.

Ending:

• Towards the end of the video, we will have the characters meet/ see each other once again, but this time they are portrayed as different people, and the audience can see the differences between them visually now, and can see that the stereotypes from the beginning have now been broken.
• The two characters will now be associated with what their personalities are truly like, not what their exterior appears to be, so the shots of the location and fillers will be the opposite to the beginning.
• We will also revisit how the music video began, but instead we see that the rich guy had in fact caused damage to the property, and the poorer looking guy, was actually sat with a bucket of water and a sponge trying to clean up the graffiti, working for the community.

Performance:

• We have two girls in mind who we may be able to use as the singer in the performance part of our video
• We would cut up parts of the narrative with some performance parts, use the performance aspect of the video mainly as a filler in between the narrative, as it is possible that it may be hard to maintain a strong and entertaining narrative throughout otherwise.
• We would use a first person mode of address for this part, having the girl sing into the camera, as this is very contrasting to the style we would use for our narrative, and would be much more intimate for the audience, and give them the feeling they are involved in the video.

Issues:

• We have not decided on the main character roles to play the two contrasting men, we need to ask a few people if they would feel up to acting in the video.
• We also need to decide on the actions the characters will do to differ the two of them, and break their initial stereotypes.
• We also need to decide on a location that we could possibly use for the performance based aspect of the video, with the female singer.
• We need to also be certain on what actions each character will do, which will show the audience that they break the the stereotypes, but are rather opposites to who they appear to be from thir external apperances.

* - To be decided