AC: Mainstream and Sexist Music videos

Francis Lawrence
Lady Gaga- Bad Romance
(2009)

• This song is to show Gaga’s fear of relationships she will encounter due to her fame.
• An oppositional reading of the video may suggest that it merely shows sexism, representing woman as slaves for men, being bided on.
• The video is a white background which may represent purity, but is juxtaposed by the idea of the video, which is is focusing on the topic of prostitution.

 

David Rosseau
Pitbull- Rain over me
(2011)

• This is a stereotypical music video, involving two guys in the middle of the desert, forcing the audience’s attention upon the singers, while the camera performs different shot distance and movements such as a panning LS on them.
• It occasionally has a shot of a woman, which is evidently placed there just to make the video more appealing for the target audience of a predominatly male audience.

Anthony Mandler
Taylor Swift- I knew you were trouble
(2012)

• The music video is focused mainly around her as the lead singer, and involves her expressing her emotions, through screaming and shouting.
• There are lots of quick cuts between the shots, and cross cuts to different locations.
• There is alot of first person mode of address which she sings into the camera, making it more intemate for the audience, as it is more appealing for them to watch, feeling that they are getting involved.