GC: Deconstructing a digipak

Skrillex - Scary Monsters and Nice Sprites

• The genre of electro/dubstep is easily recognizable because of the electric looking nature of the green shapes and lines behind the main logo. Also dubstep is comically associated with heavy drops that smash windows through pure bass power, so the smashed/messy look signifies this through the use of semiotics (Barthes, 1915). On top of this, the recognizable Skrillex logo is the main focus of the picture. Being one of the biggest electro/dubstep producers, this makes it even easier to tell the genre right away.
• The visual is centered to convey to the audience that the main focus of the song is dubstep/electro, so they know what they are going to get. The metallic texture of the logo reinforces the fact that dubstep is considered a heavy or hardcore genre as metal conveys something heavy or physically hard. The black background is used to make the rest of the logo stand out and reinforce the dark, or heavy tones associated with dubstep/electro, whilst the green glow behind signifies the electrical current used when making music digitally, like you do with dubstep/electro. Finally the red 'ill' stands out from the rest as it is part of Skrillex's star image. Anywhere those red shapes are seen, people can associate it with skrillex, which is why they are highlighted like this.
• 'Scary monsters and nice sprites', the title of this is linked to the conventional spooky or heavy tones associated with dubstep and electro. No other text such as ratings are used to reinforce the point that this single is all about the music, i.e. straight to the point. The only reference to popular culture is the artist's name which shows the main purpose of the cover is to promote the artist and his star image. This relates to Dyer's work, (Stars, 1979) which states that covers like this play the role of leaving the consumer the ultimately unsatisfied and left wanting more, thus making them buy the song. This is helped along through subsiduary media, with Skrillex's unique image which is part of his branding as a commodity. 
  
• This print is most likely to be consumed online rather than being bought in a retailer such as HMV, because although Skrillex is mainstream and popular within the dubstep and electro communities, mainstream pop listeners generally do not listen to his music, which is why most sales are online as mp3 downloads.