AC: How to deconstruct a digipak

•  The band is conforming to Dyer’s theory, as the band is present on the album cover. They are following the two paradoxes Dyer suggests, by not only being present, they also appear absent to the audience as it is a cover of an album meaning it is out of reach for the consumer, and the audience are merely on-lookers of the band. The cover also follows the other paradox that they are being ordinary through the use of their clothing and style, which makes them appear like any other group of people one might see anywhere, however it’s the location and pose they are in, which makes them appear extraordinary, as the area is an empty field, which appears to be in the middle of nowhere, making them seem unreachable, also they pose like models, making them appear better looking than normal.

• Due to the artist’s name being the only part in colour, it appears to stand out more than the rest of the album cover and it helps capture the audience’s eye. From first glance, it is what the consumer will notice first, then the title of the album, before looking at the image underneath. By doing this, the person looking at the image will immediately know who is it, which means if someone is a fan of the band they can become interested quickly, before they decide if they like it based off the image used.

•   From the album cover, my initial thought of the genre is indie, which subsequently it is. My reasoning behind this is the use of the black and white used, and the posing and outfits of the band. Indie artists want to try and be individual and unique, so by using this style on their cover they achieve an enigmatic appearance, which is what led me to believe that they are an indie band. Due to them being separated as well, rather than bunched together like a lot of bands are portrayed. It makes them appear more individual, and show they each bring something different and unique to the band.